A business coach is a professional who assists business and companies in reaching their goals, such as cutting down costs, getting more clients, or speeding up growth. Together with the CEO of a business or company, a business coach will set up an action plan and strategy in order to achieve their goals.
Business coaches are brought in as a creative force – their job is to combine their business knowledge and their creativity to come up with creative solutions to the CEO’s problems. Also, coaches can be brought into a company as stealth clients or stealth employees, researching the processes within the company that are of importance to the CEO.
Business coaches detect processes within companies that are redundant or inefficient, while also helping to identify processes that work well but can perform even better.